MANILA – Catalytx Advertising recently won Pediatrica’s Nutrilin account – besting regular Unilab agencies McCann Worldgroup, Publicis JimenezBasic, Dentsu and incumbent Lowe.
As Nutrilin’s Brand Handling Agency, Catalytx was tasked with handling the brand’s ATL efforts.
Karina Lagdameo-Santillan, Catalytx’s business unit director, said of the win: “Naturally, we’re delighted with the outcome. This being our second assignment with Pediatrica, this gives us the opportunity to deepen our knowledge of their business, and strengthen our relationship with the brand team.”
Established by advertising and marketing veteran Richard Yang back in 2000, Catalytx is currently the local partner of ADK, Japan’s third-largest agency network and the tenth largest in the world.
