IdeaManagement Institute Germany brings How to Catch the Big Idea on August 10 to11, at the Royal Plaza on Scotts, its first open workshop in Singapore. The workshop is created for copywriters, art directors, account managers and strategic planners to gain first-hand experience on the applications of the Best Practices of International Top Creatives. The workshop also shows how to retain the germ of a creative idea, and how transfer and communicate the idea faster and more effectively.
Topics include where to find unexpected information in order to receive deeper insights, how to playfully find an idea that solves the problem in a surprisingly simple way, and ways to surprise with a strategy that gives an Idea a relevant direction, to name a few.
IdeaManagement Institute has over a decade of research on effective communications practices, valuable knowledge and current insights of the world’s best-known creative professionals.
