Students attending the first leg of this year’s adobo Campus Tours at the De La Salle University Taft last October 8 had the privilege of being the first readers to lay their hands on adobo magazine’s new student publication, class a.
Truly a cut above the rest, class a features only the highest level of writing, layout design, typography, photography, and illustration worthy of adobo magazine, a globally acclaimed publication and one of the region’s finest that continues to reap praise from the most esteemed luminaries of the creative industry.
Elegant, edgy, and premium, class a is nothing less than what one expects from adobo magazine.
The content, much like the style, perfectly syncs with today’s young creative industry hopefuls. Topics range from spoken word performances to gender equality, from Pokemon Go in the metro to the Crowbar Awards in Singapore, from the Prison Architect video game to indie comic Bearfrog CEO, from cover art by John Paulo Villones, 1st place adobo LIA Young Creatives Cover Making Contest, to the ‘FU2016’ advertising campaign for hit television series House of Cards, from hiphop luminary Shadow Moses to the best schools for the creative industry in Southeast Asia and so much more.
class a distinguishes itself by everything the stereotype youth mag is not. It is not loud, cluttered, or shallow. It is not condescending and does not talk down to the future of the creative industry. class a is everything its readership is: young and informed, smart and fun, brimming with potential and disruptive from the get go, so very millennial and what ever that label means.
class a editor Denice De Guzman notes, “Where these ‘millennials’ thrive is an exciting space. Never has any generation managed to navigate change as quickly as these new creatives. Youth has always been considered a hotbed of idealism and raw passion, but this new generation takes it by the horns, and armed with the ability to harness the power of connectivity, digital or otherwise, makes dreams a reality, even as they are just starting out.”
adobo magazine president and EIC Angel Guerrero elucidates, “For years, industry peers have mentioned how adobo magazine is beautifully positioned to inspire the next generation of creatives. On adobo magazine’s 10th year, it is fitting to start leaving a legacy, and ensuring that the next batch of creatives learns both from our successes and mistakes. Serendipitously, the new generation of young creatives is also poised for a creative renaissance – hungry, passionate, and surprisingly agile at whatever is thrown at them. class a magazine was conceived as a way to inspire the young creatives and curate what will be influencing these emerging talents. What we have now is an opportunity to influence the future, to go beyond print and establish a community. We are opening up the conversation –not only listening but also being heard.”
