The Asia Pacific Tambuli Awards announced the list of jurors for the 2019 Overall Executive Jury led by jury chairman Ronald Ng, Global Chief Creative Officer at Isobar. The members of the overall executive jury include:
Ronald Ng, Global Chief Creative Officer, Isobar Worldwide
Josy Paul, Chairman & Chief Creative Officer, BBDO India
David Porter, Vice President Media Asia, Africa, Middle East, Turkey & Russia, Unilever
Anne Rayner, Chief Solutions Officer, North Asia, SEA and the Pacific, CEO, Cambodia and Myanmar, Kantar
Kais Marzouki, Chairman & CEO Nestle, Philippines
Arvind Sachdev, Corporate Vice President & General Manager, Colgate Palmolive
Angie G. Flaminiano, President & Chief Operations Officer, Nutriasia Inc.
Winn Everhart, President & General Manager, Coca Cola Philippines
Margot Torres, Managing Director McDonald’s Philippines
Vincent Digonnet, CEO Asia Pacific, MullenLowe Group
Vishnu Mohan, Chairman & CEO, India & South East Asia, HAVAS Group
Kasper Aakerlund, President, Asia Pacific, UM
Kenneth Lingan, Country Head, Google Philippines
Nicolas Menat, CEO, North Asia & South East Asia Publicis Groupe
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Kais Marzouki, Chairman & CEO of Nestle Philippines believes that we should “exemplify and celebrate excellent creative work in order to inspire us to greater performance, as we know that brands with purpose deliver more.”
Coca Cola Philippines President & General Manager, Winn Everhart comments, “gone are the days that businesses just operate to sell. We have the opportunity and the responsibility to create meaningful impact for every brand's touchpoint. Not only because it makes business sense, but because it is the right thing to do.”
Publicis Groupe’s CEO for North Asia & South East Asia Nicolas Menat says, “today, most of our clients are evolving in a low growth environment, they are facing huge pressures on costs, and they are suffering from a lack of brand trust. On top of that, new behaviors and disrupted media make it harder than ever for brands to engage with consumers.
More than ever, the only successful way is to stand for Creativity! Never forget that we need to give brands a clear and meaningful purpose, to open the hearts of consumers. And that we need to relentlessly work to bring this purpose to life through big ideas! I am very honored to participate to the Asia-Pacific Tambuli Awards and see the best creativity for brands with clear and inspiring purpose.”
Vincent Digonnet, Chief Executive Officer, Asia Pacific of MullenLowe Group opines that “there was a time when hard line financial analysts believed that ethics and return on investment were incompatible. Today, ethical investment funds are hugely popular and yield even better results than funds without purpose outside financial return. In the world of marketing, the Tambuli award honours brands able to combine effectiveness with uplifting society, and I believe that through time it will demonstrate that brands that do both are more successful than the one single-mindedly focused on short term sales.”
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.