MANILA – Stepping into 2017, it’s time for brands to evaluate how their marketing and PR strategies were doing in the past year. YouGov BrandIndex today announces its 2016 Annual Best Brand Ranking by Buzz score.
In the Philippines, personal care brands occupied the list of top 5. Colgate, Dove, and Safeguard were ranked No.1, No.2 and No.4 respectively. Whitegoods and appliances brands Samsung and LG were ranked No.3 and No.5.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016.
YouGov BrandIndex interviews thousands of consumers every day, yielding over 6 million interviews each year. Respondents are drawn from our online panels of 4 million consumers across 32 countries. The Philippines is a recent new addition to YouGov BrandIndex, and went live during August 2016, currently covering over 90 brands in the Philippines.
Wonder who is the next and how brands are doing in other countries? Take a look at YouGov BrandIndex 2016 Annual Best Brand Ranking and see which brands make it into the overall country top 10 in the Philippines!
Philippines: Top Buzz Rankings 2016
Rank | Brand | 2016 Score |
1 | Colgate | 56.4 |
2 | Dove | 54.0 |
3 | Samsung | 53.6 |
4 | Safeguard | 52.4 |
5 | LG | 52.0 |
6 | Bench | 46.8 |
7 | Creamsilk | 44.9 |
8 | Banco de Oro (BDO Unibank) | 43.6 |
9 | Bank of the Philippine Islands (BPI) | 40.8 |
10 | Olay | 39.1 |
Other countries rankings can be found on YouGov BrandIndex website
