MANILA, PHILIPPINES — The visionary creative behind Facebook Safety Check and user experience design lead for Google Assistant, Carla Echevarria is the master of balancing advancement and society in design. Her works have made a mark towards enhancing user experience, challenging the bounds of what a creative can do.
Before moving to the United States to be the Executive Creative Director for R\GA, Echevarria spent her formative years in Manila. After her stint in R\GA, she became a Creative Director at Google and eventually took the Design Lead in Facebook. With the development of the Facebook Safety Check in 2014, she was able to solve post-tragedy failure for Facebook users.
With the push of a button, the Facebook feature was able to help communities in disasters and calamities. It spared families of disaster-struck Facebook users from anxiety brought by the incidents.
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Echevarria’s work is recognized by Cannes Lions, Art Director’s Club and Webbys. To find out more about her vision on Creative Technology and her story, make sure to catch her at the 4As Creativefest 2019 on April 25-26 at Makati Shangri-La.
More details on the event on the Creativefest 2019 Facebook events page, Creative Guild’s Facebook page, and 4As Philippines website.
Source:
adobo magazine is the Official Creative Partner of the 4As Creativefest.
