MANILA, PHILIPPINES — For Ted Lim, business is beyond advertising. He has shifted the creative operations of Dentsu Asia Pacific and has made it into an“Innovative Business Solutions” company that surpasses the definition of advertising.
A graduate of English Literature, Lim stumbled into the advertising industry after picking up the book Ogilvy on Advertising in his final year in university. He read the book from cover to cover since he couldn’t afford it at that time.
Lim spent over a decade in Naga DDB Malaysia where he assisted in growing and winning more than 50 accounts. He soon moved up the career ladder to become the Chief Creative Officer of Dentsu Asia Pacific working with 26 companies across 15 countries.
He emulates the significance of personalized creative strategies in his teams. Dedicated to product development and people, he led staff developments including digital immersion with Amazon, Facebook, and Google.“Keep pushing” is always his finishing words to his team, inspiring them to go forward with excellence.
To find out the value of gut and data in creativity, don’t miss him at the 4As Creativefest 2019 on April 25-26 at Makati Shangri-La.
