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Creativity, inspiration and millennial leadership on the first leg of adobo Campus Tours

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MANILA – Bringing creativity and inspiration to universities in Manila, the first leg of the adobo Campus Tours kicked off on October 8th at the Henry Sy Building multipurpose hall at De La Salle University Taft.

This event, co-presented by AdCreate Society, was attended by more than 300 students, with participants coming from in and around Luzon.

With the aim to help students prepare for the professional world, the adobo Campus Tour featured a solid line up of speakers including Kat Gomez-Limchoc, Executive Creative Director at Blackpencil Manila who shared tips on how to be inspired; Third Domingo, CEO & Chief Creative Officer at IXM who revealed the secrets to unleashing creativity; Jeff Saez, Chairman & President at NuWorks Interactive Labs, Inc. who shed light on the concept of storyteching; Greg Martin, Creative Director at Ace Saatchi & Saatchi Manila who emphasized the power of questions; Jigo Reloj, Digital Strategist at ABS-CBN Corporation who taught us how to use the Digital Periodic Table; Raffy Francisco, Director at 88 Storey Films who shared the ingredients of a viral content; and the Young Mancom of ASPAC DAN who proved that millennials are also born leaders.

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Kat Limchoc, Executive Creative Director, Blackpencil Manila


Third Domingo, CEO and Chief Creative Officer, IXM


Jeff Saez, Chairman and President, NuWorks and Greg Martin, Creative Director, Ace Saatchi & Saatchi


Raffy Francisco, Director, 88 Storey Films, Jigo Reloj, Digital Strategist, ABS-CBN Corporation, Ivan Dominic Tan, President, AdCreate Society


Susan Dimacali, CEO, ASPAC DAN, The Young Mancom of ASPAC DAN, Janelle Barretto-Squires, COO, adobo magazine, Ivan Dominic Tan

Apart from imparting valuable lessons to the future account managers, digital strategists, and creative directors of the industry, adobo also launched its newest offering, Class a, the campus edition of adobo magazine. In this magazine tailored especially for students, you’ll find helpful tips, unique ideas and inspirational stories that will help every aspiring leader to gear up for the creative industry.


Janelle Barretto-Squires


Angel Guerrero, Founder and Editor-in-Chief, adobo magazine, introduces Class a

The adobo Campus Tour is made possible by PLDT, Smart Communications, McDonald’s, Bear Brand Adult Plus, Oishi, and House Manila.

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