MANILA – The Asia Pacific Tambuli Awards named David Guerrero, Creative Chairman, BBDO Guerrero, and Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group, as part of the partial list of jurors for the 2018 Overall Executive Jury, led by overall jury chairman Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Cheuk Chiang comments, “the Asia Pacific Tambuli awards is so relevant in this day and age because it recognises and rewards creative with a conscience.
Not just creative for creative sake, but creative that serves to give back to society. This is what consumers want now more than ever - great work that truly makes a difference to the world.”
The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.