Whilfred “Wek” De Guzman has joined AllFamous Digital as Head of Business Consulting to build and operate a Social Media Consulting and Professional Services practice.
Through their long-running partnership with Salesforce.com, AllFamous Digital have picked up consulting contracts for large companies including ABS-CBN, Meralco, Singtel and A+E Networks.
It became imperative that AllFamous Digital build a social media consulting practice to help large organizations assimilate social media into their processes, platforms and people.
The services on offer include:
• Social Media Metrics / KPI design
• Social Customer Care / Sales organization design
• Social Media Playbook design
• Radian6 Training and Certification
• Social Media Team Build/Operate/Transfer
• Social Listening, Reporting and Crisis Management
• Integrate social data with CRM or Datawarehouse
Before joining AllFamous Digital, De Guzman served as Head of Social Media Engagement for Leo Burnett Manila, where he established the agency’s blueprint for Social Customer Care. Prior to that he was commended multiple times by Accenture, Citibank N.A. and Convergys for providing his expertise in practice cultivation for these enterprises.
“We are very excited to have Wek on board. Thanks to more than nine years of experience in management consulting, operations management and business process improvement, De Guzman is well placed to apply rigor, structure and service excellence to an underserved market” says Pauline Pangan, Founder of AllFamous Digital.
