MANILA – After winning Ginebra San Miguel Inc., their biggest account yet, ASPAC Creative Communications Inc.’s today has officially announced that they are now part of Denstu Aegis Network.
ASPAC and Dentsu Aegis have been working closely together since 2012, and the acquisition only formalizes the existing relationship between the two. “ASPAC will become part of Dentsu’s global agency network but will continue to operate separately and retain its brand identity,” said Dentsu Aegis Network in a press release.
“It’s a pleasure to officially welcome ASPAC to the Dentsu Aegis Network family. We’ve seen great potential for our business in the Philippines to expand on our creative talent and services. This acquisition is a strategic investment to further grow our footprint in the local scene and to continue to strengthen our presence in the sixth largest advertising market in Asia Pacific,” Dick van Motman Chairman and CEO of Dentsu Aegis Network Southeast Asia.
“ASPAC is a very welcome addition to our operations in the Philippines. It will provide a broader range of services with further opportunities for development. The strong team at ASPAC has already added significant value in the three years we have been working together, and I’m confident they will continue to do so,” added Hiroaki Charlie Sano Executive Officer of Dentsu Inc. and CEO of Dentsu branded agencies within Dentsu Aegis Network.
ASPAC originally started as ASPAC Communications, Inc. in February 1975. It was founded by Max B. Ramos Jr. Max’s son, Miguel C. Ramos took over the reins in 1996. After the acquisition, Miguel remains to be the Chairman of ASPAC and now the CEO of Dentsu Aegis Network Philippines. Susan Dimacali continues to be the CEO and Angel Antonio, the President & COO.
In 2010 and 2013, ASPAC was named the Independent Agency of the Year in the prestigious 4As Agency of the Year Awards.
“I’m delighted to bring ASPAC into the Dentsu Aegis Network family and to have the opportunity to work closely with the team on what is now our shared mission to innovate the way brands are built,” Miguel C. Ramos Chairman of ASPAC Creative Communications Inc. and CEO Dentsu Aegis Network Philippines added.
In photo: L-R: Joey Ong, Chief Creative Officer ASPAC Creative Communications Inc.; Angel Antonio, President & Chief Operating Officer ASPAC Creative Communications Inc.; Miguel Ramos, Chairman and CEO of Dentsu Aegis Network Philippines and Susan Dimacali, Chief Executive Officer ASPAC Creative Communications Inc.
