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Dentsu and Indio marked their three-year marriage with a love symbol: the DentsuIndio Love Machine!
It sounds cheesy to some, but the Love Machine is actually a robot that represents the ideals and tenets the two agencies stand for! Love Machine has super powers to transform the most jaded of clients, to more open-minded and exploratory beings.
According to DentsuIndio Manila’s Managing Director Angeli Beltran-Lambsdorff, “Love is the ultimate clutter buster. The need to generate love demands that we look closer at our clients and their brands. And even more closely at their consumers. Love is the only basis for a true and lasting, and ultimately profitable relationship.”
Love Machine is a reflection of how they work, and mirrors their own brand of communications. Aptly dubbed as No-Line Communications, it refers to communications that is not hinged on ATL or BTL. It’s communications that cuts across both media and non-media based touchpoints. DentsuIndio’s portfolio includes HSBC, J&J, Sanofi Aventis, UNICEF, San Miguel, Sharp, Pocari Sweat and Canon.
Their recent forum, held last November, focused on the very latest in marketing and communications. The highly credible speaker line-up is testament to their commitment to communications. Flown in was Ms. Naoko Odaka from the Knowledge Management Department of Dentsu, Inc., Japan, who spoke about the basic principles of No-Line Communications. DentsuIndio Manila’s Benjie Encarnacion, communications designer/strategic planner gave a talk on “Communicating with Today’s Evolved Consumer.”
From taking on projects big agencies used to shun, DentsuIndio Manila has come a long way. From a mere garage to a spanking new love nest at the 15th floor of Petron Megaplaza on Sen. Gil Puyat Ave., in Makati; with the claim of the first and only CRM-based communications company of the Dentsu Network in Asia. Goes to prove that love conquers all, huh?
