MANILA – Four Philippine agencies have made it through the shortlist at the 2015 Clio Awards, arguably one of the world’s most elusive awards for the ad industry.
DM9 JaymeSyfu is in the running to add another Clio to its shelf with Pocket Fire Extinguisher, which secured a spot in the Innovative category.
The campaign was created for the City of Las Pinas during fire prevention month, which sought for a cost-effective means to equip families with fire extinguishers. Last year, the Omnicom-owned agency brought home a Grand Clio in Direct for Smart Communications’ ‘TXBKS’.
Making it on the OOH shortlist is this year’s 4A’s Agency of the Year winner BBDO Guerrero for their haunting “Keep the Story Alive” installation for the National Union of Journalists of the Philippines. The agency last won a Clio back in 2012, earning a Gold under the Innovative Media category for Pepsi “Bottle Lights.”
Another Philippine agency that was shortlisted for OOH is “The Test Drive Billboard,” a collaboration between Y&R Singapore and The Campaign Palace Manila. Done for Land Rover, it claims to have increased test drives fivefold by showing off an actual car mounted on a billboard.
Also in thIS category is Dentsu Philippines with the Headlight Safety campaign for Yamaha Motor Philippines. The agency was also shortlisted under the Design category under another Yamaha campaign titled “16 Percent.”
Making the rounds of dozens of awards festivals this year is Hana Water Billboard from TBWA\ Santiago Mangada Puno, another contender for OOH at Clio. This campaign has already won a Grand Clio last May, the highest honor in the out-of-home category, under Clio Image – a sister awarding body for the fashion and beauty industries
Here’s a link to the complete Clio 2015 shortlist.
