MANILA – In the midst of all the negativity and fake news circulating on social media, Cadbury Dairy Milk Philippines encouraged Filipinos to simply express their real and honest feelings of love in yesterday’s Valentine’s celebration.
Over time, the ways and means of expressing one’s feelings have changed, especially with the growing social media platforms. But the love that needs to be expressed by many Filipinos remains. To create an experience suited for this tech-savvy generation, dentsu X Philippines mounted “Say It With Cadbury: Love Out Loud,” an interactive Valentine’s day celebration.
The #SayItWithCadbury campaign from the past two years promoted the use of the limited edition sleeve that featured a heart-shaped note, where people can write their love messages.
This year, dentsu X Philippines recreated the Say It With Cadbury sleeve as a ticket to experiencing the interactive features of the “Say It With Cadbury: Love Out Loud” event.
The interactive event featured two attractions: the Love Out Loud interactive wall and the Love Out Loud arch.
At the Love Out Loud Interactive wall, attendees wrote their love messages on the Say It With Cadbury heart, scanned the heart for their love messages to be projected on the wall, and interacted with their messages through different motions.
At the Love Out Loud arch, attendees hung the hearts with their love messages creating one big expression of love.
Chinkey Llave, Business Director said, “The Say It With Cadbury: Love Out Loud event shows dentsu X Philippine’s commitment to innovation that puts human experiences at the core.”
The Say It With Cadbury: Love Out Loud Valentine’s event was held at Bonifacio High Street, Taguig on Feb 14, 2018.
