MANILA – dentsu X Philippines welcomed 2018 with a big win, as it was selected by Shell Philippines as its Digital AOR after a competitive pitch versus several other agencies.
Showcasing data-driven insight, innovative creativity, and strong capability to execute ideas, dentsu X won Shell’s digital portfolio, including creative and social media management.
In the pitch, dentsu X presented a full-blown digital campaign, integrating creative storytelling and innovative social media ideas, backed by D+gility, the Dentsu Aegis Network social command center.
“We chose dentsu X as the Digital AOR for the strategic and creative insight they showed during the pitch. Couple that with Dentsu Aegis Network’s operational muscle, we’re confident they can respond to the evolving business demands of Shell. We’re excited how this partnership will help everyday journeys of Filipinos go well and move Shell forward,” said Cherine Capadocia, Brands and Communications Manager, Retail of Shell.
Chinkey Llave, Business Unit Director of dentsu X, said “We’re excited about this partnership. At dentsu X we share Shell’s value of innovation. As their new partner, we want to work towards bringing that vision of innovation to life.”
dentsu X Philippines officially started its Digital AOR duties in March.
