Manila, Philippines – The Design Advisory Council of the Philippines (DAC) together with Team Manila Graphic Design Studio (TMGDS), launches their updated brand identity to portray the role as the guiding compass or north star of every Filipino designs.
The DAC is the Philippines’ very own think tank on design. An organization that finds value and appreciation for the creative spirit in the country by connecting the dots of creativity. While the Philippines is known for having a strong sense of community or ‘Bayanihan’, the new identity wanted to fight against sense of fragmentation found amongst creatives. The fragmentation caused by a mix of ‘crab-mentality’ and lack of creative spaces for the community to come together.
The DAC brief to TMGDS was to create a design that would be an inspiration to everyone. Visually communicating the goal to send a message that, “ideas and mind should meet in designing”, as “ideas won’t be seen if the minds are not open to it.”
To achieve this TMGDS began their creation with arrows, a representations of ideas. For the mind, the studio depicted it by meeting the sides to form a triangle which also signifies the DAC being the lens that magnifies horizons and possibilities. This would also symbolize the strategic direction of the design industry in the country through the Philippines’ National Design Policy.
“The arrows also symbolize the council’s initials in a very subtle way”, TMGDS added, while the “D” for design is highlighted because it DAC’s covered field. In conclusion, the new logo, brand, and design innovation here, is to have “everyone unleash their authenticity, creativity with a precise mind.”
CLIENT: DTI – Design Center of the Philippines
For more information
Team Manila Design Studio, visit their website or facebook.
The Design Advisory Council of the Philippines (DAC), visit their facebook.
