MUMBAI, INDIA — Iconic brand Kokuyo Camlin Limited, a leading name in the world of art and stationery supplies, announced its campaign, “Camel Wonderland,” in partnership with Mumbai-based design and tech firm Bombay Design Centre this festive season. Launched under its brand Camel, the campaign aims to captivate children’s imaginations and catalyze their creative expression.
Rishi Kakar, Chief Marketing and Strategy Officer at Kokuyo Camlin Limited, said, “Camel, as a brand, cares about children and their world. In 2022, we launched our new packs for art supplies, igniting the flame of creativity in children across India. This year, we have evolved our approach to ensure that our art packs continue to serve as a source of constant inspiration and stimulate imagination among young artists. Camel Wonderland, India’s own ‘Planet-Friendly Digital Theme Park,’ is our way of bringing these packs to life, offering young minds an immersive experience that not only entertains but educates.”
“By giving 100 million young artists access to this groundbreaking digital theme park, we are poised to create a lasting impact on the creative minds of children. We invite children and parents alike to embark on this remarkable journey with us,” added Rishi.
“Camel Wonderland” represents a meticulously crafted virtual, interactive, and planet-friendly theme park designed with the strategic goal of enhancing brand engagement and creating lasting brand recall among its young customers. It encourages children to have a prolonged interaction with the packs; a QR code has been ingeniously integrated into each pack, allowing the animated characters within the static packs to come to life. This QR code serves as the gateway to access and interact with these characters. Through this thoughtfully devised engagement strategy, the brand has extended the duration of interaction and enhanced brand recall among children.
“Packs are the first window to the brand, and we wanted them to have a lasting engagement with our young artists, beyond the simple purchase. It is this thought to design an experience that allows Camel’s packs to be a constant source of inspiration and unlock imaginative, exciting, inspiring and dynamic digital journeys for children across India that led to the birth of ‘Camel Wonderland,’” said Ankur Rander, Founder & CEO of Bombay Design Centre.
“It had to be a tool for learning and personal growth. To achieve this, we involved children in the entire design and development process, taking their insights and inputs seriously. The result is a massive theme park with over 70,000 pixels to explore, more than 100 unique interactions, and carefully crafted sound and visual elements, all accessible on mobile browsers. The most unique feature is that it’s an app-free experience, making it accessible to a nationwide audience,” added Ankur.
“Camel Wonderland” is a ground-breaking planet-friendly digital theme park that provides an unparalleled opportunity for children aged four to eight years to explore, learn, and engage creatively. It goes beyond being just a game; it is an educational adventure that combines gamification with real-world lessons that focus on various global environmental crisis. Built around five unique levels, this extraordinary experience encourages children to focus on crucial topics like Preserving & Protecting Wildlife (The Enchanted Forest), Keeping the Oceans Plastic-free (Water World), Recycling Waste (Candy Town), Reducing Air Pollution (Dino Land), and Conserving Water (Space City).
But what sets “Camel Wonderland” apart are the simple yet impactful lessons woven into these levels. These lessons not only raise awareness of good practices but also inspire children to take focused and beneficial actions for positive change. More importantly, the gamification of the “Camel Wonderland” experience was designed to challenge children while testing their cognitive abilities, logical reasoning, decision-making skills, powers of observation, attention to detail, and problem-solving capabilities.
Camel Wonderland experience boasts several features that make it truly exceptional:
- Size Matters: This planet-friendly theme park is colossal, offering over 70,000 pixels of virtual adventure to explore.
- Interactive Magic: With over 100 unique interactions across the five levels, children are in for an immersive and educational journey.
- Sounds of Wonder: Detailed sound design enhances the experience, ensuring it can be fully enjoyed on mobile phones and handheld devices.
- Kid-Friendly Interface: The interface and experience have been thoughtfully crafted to cater to the sensibilities and demands of young children with mobile devices.
- A Revolutionary Approach: Unlike traditional AR campaigns or activations, Camel Wonderland runs entirely on a mobile browser, including the Augmented Reality element.
- Accessibility for All: An app-free experience makes Camel Wonderland accessible to a nationwide audience, including those with budget mobile devices. It’s an experience designed for the whole nation.
- Easy Access: Accessing Camel Wonderland is as simple as scanning specially designed packs. These packs, featuring a QR code, are available on five products: Camel Oil Pastels, Camel Wax Crayons, Camel Water Colour Tubes, Camel Plastic Crayons, and Camel Poster Colours, all found at art supply retailers across India.
Rishi Kakar also stated, “Camel Wonderland embodies our commitment to nurturing young minds and fostering creativity. We invite children and parents alike to embark on this remarkable journey with us.”
With “Camel Wonderland,” Kokuyo Camlin aims to inspire the next generation of young change makers and create a lasting impact on the creative minds of India’s children.
