MANILA, PHILIPPINES – The COVID-19 pandemic has led to different parts of the country to be placed under enhanced community quarantine. With the emphasis of staying at home, this has greatly impacted many businesses. With less mobility, telecommuting is quickly becoming the new norm and making wise purchase decisions online has never been more crucial.
The country’s current situation has instantly challenged entrepreneurs to remain relevant with this radical shift. Data-driven insights can help determine specific business strategies to help give small business owners and entrepreneurs the ability to continue to stay connected with their customers.
InSight, a smart technology system integrated into GoDaddy Websites + Marketing product offering, helps to optimize a business’ online presence. InSight delivers recommendations powered by anonymized data from millions of websites to give small businesses an action plan that gives them the opportunity to engage with new consumers. Powered by data science, InSight enables business owners to find new customers, while at the same time allowing them to more deeply engage with existing customers with minimal effort.
It has a number of features to help empower the entrepreneur and small business owner, including: InSight Score; InSight Metrics; and, InSight Action Plans.
InSight Score allows the website owner to see how the website and its online marketing measures up against similar businesses in terms of website traffic, social media activity, online sales, and other performance data. This gives the business the ability to benchmark their business to other enterprises with an online presence in a similar industry and in the region.
InSight Metrics allows the website owner to monitor their site statistics, sales, and social media engagement. This data allows owners to identify which aspects of the business to further improve and which areas of the business have the potential to be maximized through other implementations. InSight Metrics can give the entrepreneur and small business owner a better idea of what marketing tactics are working best.
Lastly, InSight Action Plans works with data compiled over a period of time and provides business owners with continuously generated recommendations to further improve their website’s online presence. It also allows business owners to explore different tailored approaches, for example through enhanced SEO, to help further grow their business especially in a competitive market.
Websites + Marketing basic package currently starts at PHP 319 a month, with a one-month free trial. This includes SSL Certification, custom domain connection, on-the-go editing capability, InSight analytics, and 24/7 GoDaddy support.
Larger packages currently start at PHP 1,269 a month, and provide customers with E-commerce specific features, ability to edit product listings, set up flexible shipping options, sell products directly through an online store, and manage discounts and promotions.
“We developed the Websites + Marketing InSight feature to help guide entrepreneurs and small business owners with recommended action plans to help them more effectively reach their customers online,” says Tina Shieh, Marketing Director for GoDaddy Asia. “And with today’s shift in consumer behavior, we want to help businesses reach their customers more effectively.”
GoDaddy currently has online resources available to help small businesses cope with the changes brought by the pandemic. Log on to https://www.Openwestand.org to find out more.
For more information about Websites + Marketing visit: https://ph.godaddy.com/websites-marketing
