MANILA – Disney announced on Thursday in an event hosted by new mom Patty Laurel-Filart held at Century Mall, Makati that the entire range of its baby products are already available in the Philippines and are now under one umbrella brand which is Disney Baby.
Now, that the items are carried by a signature name, as well as a unified identity and branding, the company is able to to work on the more important aspects of service that the brand offers.
“As we develop products for our consumers, the new moms and expectant parents, we now have the coordinated ranges, we now emphasize on mix and matching elements. We have a more focused program,” says Veronica Cabalinan, Country Director, Retail and Licensing for The Walt Disney Company, Philippines.
Disney Baby is starting off their focused programs with “Moments of the Day” which aims to cater to the functional needs of parents–products for Dressing Baby, Mealtime, Playtime and On-the-go.
“We would like to provide expectant parents the essential functional needs that they require as they try to take care of their babies–for every segment, for every functional moment, we try to develop products for that,” adds Cabalinan.
Since the brand’s target market presently are the millennial moms who are known to be more conscious and particular with the safety and function of whatever they give to their children, Disney Baby assures their consumers that on top of providing only the essential products, these are ultimately safe for use.
“Our thrust as a company is having quality products for our consumers and the way we do that is by partnering with companies that are best in class, companies that go through a stringent process.”
All the Disney Baby products are now available at all retail stores nationwide.
