MANILA – DM9-Di9it, the digital advertising outfit of DM9 JaymeSyfu, started 2015 by winning two pitches, extending their winning streak that started in early 2014 to 7-0.
In early December, the agency was part of a 4-way pitch for the digital business of Century Tuna. The young digital creative shop came out on top closing the year with a huge win.
Work continued well throughout the holidays for the agency as it prepared for another pitch for the social media business of BPI. The 5-way shootout ended in the first week of January with DM9-Di9it scooping up the win.
Merlee Jayme, Chief Creative Officer of DM9 JaymeSyfu, credits the wins to their successful and seamless integration of the operations of DM9 JaymeSyfu and DM9-Di9it.
“One of the biggest highlights for us in 2014 was that DM9 and Di9it became one family. It was a difficult integration process to get everyone in ATL to learn the complex world digital, and for everyone in digital to learn the discipline and rigor of the ATL business. But I loved the fact that creativity became stronger. Clients loved the fresh thinking, the bolder approach in solving brand problems and in the end it paid off not only with business but also with our recent AOY wins!” she shared.
Operating for just two years, DM(-Di9it won two major Agency of the Year awards in 2014. First was the 4A’s Agency of the Year Digital Excellence Award and most recently was the Campaign Asia Pacific South East Asia Silver Digital Agency of the Year (Philippines).
Carlo Ople, Managing Partner & Director of DM9-Di9it, also lauded the integration initiative, calling it the driving force behind their pitch-winning streak.
“The integration between DM9 and Di9it allowed us to tap the best talent that both worlds had to offer for our clients. We’re talking about internationally multi-awarded creatives, planners, and suits with years of experience combined with veteran digital mavens who are considered trailblazers in their respective digital disciplines (social, CRM, etc). Our internal digital development program has yielded fantastic results and we look forward to an even bigger year in 2015!”, Ople said.
2014 saw a new business boom for DM9-Di9it as it signed in new clients via pitches and direct awarding. This includes Max’s Restaurant, Smart Pinoy Store, Pharex, Ipanema, Maynilad, J&J’s Modess, an undisclosed global technology company, social media of Aboitiz Inc., and most recently Century Tuna and BPI.
