SINGAPORE – DM9-Digit, the digital outfit of DM9 JaymeSyfu, brings home a metal, commendation, and special award back to the Philippines from The APPIES in Singapore. They’re the only PH agency to win a metal or a special award in this year’s APPIES.
The APPIES is hosted and organized by the Institute of Advertising Singapore and it’s the only awards show which requires finalists to physically pitch and present their case studies to a live panel of judges and the audience. It’s a global showcase of the best work featuring global brands.
DM9-Digit won a silver metal for their ANMUM 9-Month Date (Anmum Materna, Fonterra Brands Philippines) work while their shortlisted campaign Modess #StopTheBulong (Modess, Johnson & Johnson Philippines) was commended for the “Insights of the Day” program of the show.
On top of that, the presenting tandem of DM9-Digit Managing Director Carlo Ople and Fonterra Brands Philippines Digital Capabilities and Anmum Marketing Manager Katz Lobregat-Enriquez won the special award for BEST PRESENTER during the two-day award show.
“Winning at a tough awards show like The APPIES is a huge honor for the agency. It’s not everyday that we’re tasked to present and defend case studies together with our client to a live panel of judges and the audience,” shared Merlee Jayme, DM9 JaymeSyfu and DM9 Digit Chief Creative Officer and Chairmom.
“This win also affirms our agency’s thrust to sell to the heart of the customers of our clients. Anmum 9-month Date is a great example of an emotional digital campaign that drives sales and we look forward to taking this to the next level this year with Anmum.”
ANMUM TEAM
Client: Fonterra Brands Philippines
Pip Casey, Marketing Director
Katz Lobregat-Enriquez, Anmum Marketing & Digital Capability Manager
Berta Sadiua, Brand Manager
Agency: DM9 JaymeSyfu Digit
Merlee Jayme, Chief Creative Officer
Ronald Barreiro, General Manager / Accounts
Carlo Ople, Managing Director / Digital Strategy
Diday Alcudia, Strategy Director
Biboy Royong, Associate Creative Director
Dee Taar, Art Director
Rachel Teotico, Copywriter
Julia Pronstroller, Group Account Director
Tam Salong, Account Manager
Acee Vitangcol, Social Media Director
Camille Del Robles, Social Media Manager
Rogin Jumaday, Social Media Content Producer
Kim Tan, Digital Producer
Archie Gelonga, Sr. Programmer
Floyd De Santos, Sr. Programmer
In photo: Katz Lobregat-Enriquez, Digital Capabilities and Anmum Marketing Manager, Fonterra Brands Philippines with Carlo Ople, Managing Director & Partner of DM9-Digit
