MANILA – DM9 JaymeSyfu and Lowe Philippines were included in the Outdoor Lions shortlist, with the latter bagging three spots with its work for SM Prime Holdings Inc. The Outdoor Lions shortlist was released on June 16, along with the shortlists for Creative Effectiveness, Media, Mobile, PR, and Press.
Lowe Philippines, ‘Plastic Kids’, ‘Plastic Grandma’, and ‘Plastic Dudes’ for the company’s SM Eco Bag were shortlisted for Traditional Illustration.
Meanwhile, DM9 JaymeSyfu/Di9it’s ‘Pocket Fire Extinguisher’ for the City of Las Piñas Fire Prevention Month was shortlisted for Small Scale Special Solutions. At Ad Summit Pilipinas, DM9 JaymeSyfu’s Chief Creative Officer Merlee Jayme presented the project, which was undertaken in partnership with the City of Las Piñas) to solve the problem of fire prevention in slum areas, where fire trucks would have difficulty reaching in times of emergency.
Produced in sachet-form, the extinguishers work by breaking a capsule inside the pack, allowing vinegar and baking soda to mix and create flame-smothering carbon dioxide, which could then be released by tearing off a perforated corner. “We’re not looking to compete with those selling (full-sized) fire extinguishers because the target here is people who can’t afford to buy them in the first place,” Jayme told adobo.
A total of 5,660 entries were submitted in the Outdoor category.
