MANILA – Six Philippine agencies and companies took home two Silvers and five Bronzes at the 2014 Asian Marketing Effectiveness and Strategy Awards, held on May 29 at the St. Regis in Singapore.
DM9JaymeSyfu’s ‘TXTBKS’ campaign for Smart Communications added to its haul of awards, bagging two Silvers for Digital Strategy in the Mobile and Innovation categories. In the digital category, 41 winners were chosen from 99 shortlisted entries. 17 Jury members, led by Andrew Knott Vice President of Media & Digital McDonald’s APMEA selected 6 Gold, 12 Silver and 23 Bronze winners.
TBWA\Santiago Mangada Puno’s ‘Tree Lungs’ campaign for Boysen took home a Bronze in Effectiveness.
Ogilvy & Mather Philippines also won a Bronze in Effectiveness for ‘Recyclass’ for Mondelez Philippines. In the effectiveness category, 13 Jury members, led by James Thompson Global Managing Director of Diageo Reserve, deliberated over the 128 shortlisted entries. 47 winners were chosen; 1 Platinum; 7 Gold, 15 Silver and 24 Bronze trophies were awarded.
BBDO Guerrero took home a Bronze in Media Strategy for its ‘Unselfie’ campaign.
Also winning Bronze Awards in Media Strategy were Unilever Philippines’ ‘#Teenweek 2013’ and MediaCom Philippines ‘Pamilya on Guard‘ campaign for Procter & Gamble Philippines
In the media category, 12 Jury members, led by Rahul Welde, Vice President – Media of Unilever Asia, Africa, Middle East, Turkey and Russia deliberated over the 86 shortlisted entries. 35 winners were chosen; 1 Platinum; 5 Gold, 15 Silver and 14 Bronze trophies were awarded.
The winners were among 15 shortlisted Philippines entries.
In all, 90 judges deliberated over this year’s submissions, a total of 1208 entries from 20 countries.
