MANILA – The bearer of the first Cannes Lions Grand Prix, DM9JaymeSyfu will try to scoop more with the following campaigns that they submitted as festival contenders.
SMART STRYBKS
By repurposing a “low-tech” innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children’s books to rekindle their sense of hope.
View the work here:
CREDITS:
Client: Smart Communications
Agency: DDB DM9 JaymeSyfu
CCO: Merlee Jayme
ACD/Art Director: Biboy Royong
Art Director/Designer: Dee Taar
Programmer: Archie Gelonga
Chief Relations Officer/Account Supervisor: Alex Syfu
CSD: Caloy Sambrano
AD: Ina Vargas-Sambrano
Photgrapher/Videographer: Ruben de la Cruz
Agency Producer: Sheila Villanueva
Producer: Tanya Blay
Producer: Carlo Perlas, Tower of Doom
Animator: Jun Bellen, Undeground Logic
Post Producer: Bettina Elefano, Underground Logic
ANMUM | 9-MONTH DATE
Taking a totally different approach to other pre-natal milk brands, which made use of white coats to promote the benefits of their brand, Anmum employed an endorser mothers simply could refuse – their own babies.
View the work here:
CREDITS
Client: Anmum
Agency: DDB DM9 JaymeSyfu
CCO: Merlee Jayme
ACD/Art Director: Biboy Royong
ACD/Copywriter: Rachel Teotico
Art Director: Dee Taar
General Manager/Account Supervisor: Ronald Barreiro
Managin Director: Carlo Ople
Strategic Planner: Diday Alcudia
GAD: Julia Pronstroller-Gallardo
AM: Tam Salonga
Producer: Mariel Cruz, Just Add Water
Director: August Lyle Espino, Clayshop
Editor: Kevin Mayuga
