MANILA – Merlee Jayme, DM9 Jayme Syfu’s “Chairmom” and Chief Creative Officer, will be joining a panel of experts to talk about gender diversity in the workplace at Spikes Asia 2015.
The lack of women in senior roles in advertising has been a hot topic of discussion in recent years, but the issue is fast becoming top of the agenda. Only 3% of Creative Directors are women, which is slowly increasing, for instance in the US, where that number has risen to 11% over recent years – but there is still a long way to go.
Advertising shapes cultures, attitudes and the world we live in and creatives have a huge responsibility in creating a heterogeneous representation of the world in the media. And this starts with the creative talent in which we invest – to help create this view and shape the messages we put out there.
Jayme will be with Lucy Hockings, presenter at BBC World News, Suzanne Powers global chief strategy officer at McCann and Josy Paul, chairman and CCO of BBDO India on Thursday, 10 September, for the seminar entitled “Celebrating Diversification – Putting Gender At The Top Of The Agenda”sponsored by BBC.
She has been working as a creative for 25 years, recognized with The Hall Of Fame Award from the Creative Guild of the Philippines and the New York Festivals Creative Achievement Award.
Jayme founded DM9 Jayme Syfu 9 years ago, the most awarded agency in the Philippines to date. It’s famous for winning the country’s very first Cannes Lion Media for Gabriela and the first Cannes Lion Grand Prix, D&AD yellow pencil and a Grand CLIO for “Smart txtbks”.
