Harrison Communications has bagged the Directories Philippines Corporations (DPC) Yellow Pages account, which includes the Yellow Pages Directory Book, and multi-platform services: Electronic Yellow Pages, DPC Geographic Information System, DPC Your Phone, Yellow Pages Assist, Luk4, Yellow Canvas and Concierge. The assignment covers strategy development, creative development, media planning and media buying. The account was awarded after a pitch that also involved O&M, JWT, Euro RSCG, and Creative Response.
According to Harrison Managing Partner Maricel Pangilinan-Arenas, “We are thrilled at the multi-platform, multi-media potential of DPC Yellow Pages, and Harrison’s tech-savvy and creative team is eager to explore the boundless opportunities presented by this new business relationship. Our partnership goal targets boost, momentum, and dramatic growth for the brand, in equity and revenue.”
Harrison Communications is an affiliate of the McCann Worldgroup. Its other accounts include Globe mobile and broadband, Levi’s, Universal Robina Corp. and United Laboratories.
