MANILA – EON has sharpened its core public relations practice into four specialized units under a new name: EON The Stakeholder Group.
The expanded agency comes complete with a minimalist logo and new leaders who will lead each new bespoke agency arm. Junie del Mundo (left) sits at the helm as EON’s chief executive officer, together with chief financial officer Randi Lorica.
EON Public Relations will still headline the expanded agency, led by Richard Arboleda as managing director.
Offerings that involve reputation management; public affairs and government relations; research and analysis; advocacy and grassroots communications; crisis management; and training and capacity-building will fall under Engage, one of the three new EON teams, headed by managing director Malyn Molina.
The remaining two units represent EON’s newest ventures. Tangerine functions line a creative boutique within EON by offering concept development, brand experiences, film and motion graphics, brand and identity systems and graphic design.
Dig represents EON’s venture into digital. Led by Mori Rodriguez, it will over a slew of services including areas closer to home like digital crisis reputation management to new areas like social listening and analytics, e-commerce, augmented reality, UX and location and proximity technologies, to mention a few.
Communication that can holistically answer the needs of both client and audience is the communication that matters, says Del Mundo.
“For EON to meet these challenges, we have to change with the times. We have to change the organization. But most importantly, we have to change ourselves.
“I earnestly believe that EON is an agent of societal change. And for us to effect change, we have to change ourselves,” he adds.
