MANILA, PHILIPPINES – Dickies reintroduces its brand of iconic workwear to the Philippines through a complete brand relaunch that stays true to its heritage of sturdy and durable workwear worn by independent makers through the generations.
Since 1921, Dickies has provided authentic and durable workwear to makers across the world. This year, Dickies fully commits to bringing its heritage and independent makers spirit back to the Philippines by driving the culture of making, supporting independent makers to create and make with their passion, pride, and creativity.
The iconic logo seen on the backs of hardworking and impactful makers across history will now be seen on a new generation of makers who carry the same Independent Makers spirit that has brought Dickies to life in 1922. Dickies’ iconic range of workwear and work-inspired style will be available online in Lazmall on April 8, followed soon by Zalora. Its all-new flagship store will be in Robinsons Place Manila.
Follow Dickies on the new Facebook page @DickiesPH and on the new Instagram at @dickies_PH for more information and updates. Check out Dickies Philippines on Lazmall at http://www.lazada.com.ph/shop/dickies-philippines
