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Fashion fights back in new Preview campaign by Publicis JimenezBasic
adobo magazine, October 13, 2014 | 2:57pm

MANILA – Sky-high stilettos may not make it any easier for women to run away, but they sure can help them fight back against attackers, as seen in a new campaign for Preview Magazine by Publicis JimenezBasic (PJB).

In the campaign called 'Fashion is Power,' Preview and PJB partnered with self-defense experts to carefully devise practical techniques for women on how to use their fashion accessories to protect themselves.

Launched in the September issue of Preview Magazine, 'Fashion Is Power' turned  fashion accessories into self-defense weapons. Moves like the bag slap, the stiletto strike, and the umbrella stab were some of the techniques that were featured in a multiple-spread fashion editorial.

Celebrities Georgina Wilson and Ellen Adarna, volunteered to demonstrate some of these techniques in a series of online tutorial videos. The two videos show how simple accessories, like a bling ring and stiletto heels, can be turned into articles of self defense against attackers. Two more videos featuring other popular personalities are also in the works.

“This is a much, much needed advocacy in a country where 23,865 cases of violence against women were reported last year. The unreported ones, not included. Which means, over 65 women face violence and harassment every single day,” said Pauline Juan, editor-in-chief of Preview.

"With attractive and fashionable women being most at risk from violence, self defense is becoming increasingly important for them to protect themselves and prevent further assault," a press release from Preview said.

“We want to empower women to use whatever they’re wearing to protect themselves and defend themselves in times of need. The techniques that we devised with the help of practical self-defense experts are not meant to fight-to-kill, but to help women buy time to run and ask for help when attackers harass them,” added Vince Uy, creative director of the magazine.

Preview and PJB will also hold events and classes in cooperation with martial arts studios to teach women basic self defense including how to turn whatever you’re wearing into weapons that will come in handy in times of need. 

View the spots:

 

Fashion fights back in new Preview campaign by Publicis JimenezBasic

MANILA – Sky-high stilettos may not make it any easier for women to run away, but they sure can help them fight back against attackers, as seen in a new campaign for Preview Magazine by Publicis JimenezBasic (PJB).

In the campaign called 'Fashion is Power,' Preview and PJB partnered with self-defense experts to carefully devise practical techniques for women on how to use their fashion accessories to protect themselves.

Launched in the September issue of Preview Magazine, 'Fashion Is Power' turned  fashion accessories into self-defense weapons. Moves like the bag slap, the stiletto strike, and the umbrella stab were some of the techniques that were featured in a multiple-spread fashion editorial.

Celebrities Georgina Wilson and Ellen Adarna, volunteered to demonstrate some of these techniques in a series of online tutorial videos. The two videos show how simple accessories, like a bling ring and stiletto heels, can be turned into articles of self defense against attackers. Two more videos featuring other popular personalities are also in the works.

“This is a much, much needed advocacy in a country where 23,865 cases of violence against women were reported last year. The unreported ones, not included. Which means, over 65 women face violence and harassment every single day,” said Pauline Juan, editor-in-chief of Preview.

"With attractive and fashionable women being most at risk from violence, self defense is becoming increasingly important for them to protect themselves and prevent further assault," a press release from Preview said.

“We want to empower women to use whatever they’re wearing to protect themselves and defend themselves in times of need. The techniques that we devised with the help of practical self-defense experts are not meant to fight-to-kill, but to help women buy time to run and ask for help when attackers harass them,” added Vince Uy, creative director of the magazine.

Preview and PJB will also hold events and classes in cooperation with martial arts studios to teach women basic self defense including how to turn whatever you’re wearing into weapons that will come in handy in times of need. 

View the spots: