ASIA-PACIFIC – BEIJING, CHINA, OCTOBER 2011—JWT has announced it has agreed to acquire a majority stake in A4A, a leading full service digital agency in China, subject to regulatory approval.
Founded in 2003 and based in Beijing, A4A’s offering includes digital strategy, social media communication strategy, rich media, online advertising, search marketing, e-marketing, and media investment management. The company employs 80 people and clients include Nokia, Audi, Lenovo and Mamibuy.
Commenting on the acquisition, Donald Chan, CEO of JWT China, said, “A4A is a strong addition to JWT China’s portfolio of top-notch marketing solutions businesses. This acquisition is an example of our commitment to further strengthening our capabilities and client offering in digital marketing while developing our business in the fast growing China market.”
Tony Wang, general manager of A4A, commented, “A4A is dedicated to creating ROI in interactive marketing. This acquisition— in addition to building up our management skills—will allow us to share JWT’s global resources, providing a breakthrough to A4A’s professionalism and capability and allowing us to together, provide better products and service to our current and potential clients. We are eager to help bring China’s digital marketing to another level.”
