MANILA – Samsung Philippines did away with celebrity glitter this time around for the launch of the new Galaxy Tab A tablet to make way for a one-of-a-kind advocacy with four top local graphic artists and designers.
Called “The Samsung Galaxy Tab A Challenge,” the new Samsung brand ambassadors Team Manila co-founders Jowee Alviar and Mon Punzalan, FTA Design’s principal designer Nix Alanon and co-founder of Rags2Riches Resse Fernandez-Ruiz will collaborate on a CSR project to improve road and pedestrian safety with the aid of the tablet.
Priced at just P15,990, the low-cost slate is a multitaskers’ best friend, able to make calls, send SMS, be online on LTE speeds and present content on a clear 8.0” screen. But its biggest attraction is the S Pen, a propriety stylus, which after a couple of versions seen in other Samsung mobile devices, have now evolved into a fairly accurate tool not just for handwriting but also for drawing.
Samsung is positioning the tablet has a tool for creativity that will be used like how designers would with a pen and paper to jot down or doodle ideas. For the campaign, however, Digs Dimagiba, Samsung Philippines’ business unit head, teased adobo that the Galaxy Tab A will be used beyond just a fancy digital notepad.
“We try to set a new bar in the ways of reaching our boss – the consumer. What better way to reach them by picking something important to them. Among the issues we looked into, road safety immediately clicked. You’ll be surprised what a tablet can do in the hands of able talents.”
Full details are still in wraps, but the campaign aims to do social good while demonstrating the new functions of the Galaxy Tab A. Developments about the mystery challenge is scheduled to be revealed on July, but Rhinn Piczon, Samsung’s marketing head of IT & Mobile, shared that local governments will be involved.
So far, Team Manila’s Alviar is impressed with how close the tablet can mimic the feel of paper, showing off his mad typography skills with an illustration done by playing around with different-sized brushes on the S Note, the main note taking app on the tablet.
“It really doesn’t emulate (paper). Most of the time, it enhances the experience.” he adds, saying that with a bit of experimentation designs created from the tablet can potentially be used on the the t-shirts and other apparel they’re making.
Asked if the tablets have already evolved into a viable art tool, the four Samsung ambassadors said yes. “It’s easier for us in our line of work to do quality sketches right in front of the client. And since its a digital copy, we can just email it afterward,” Punzalan said.
