Kofi Annan, former Secretary General of the United Nations, will join Havas and EuroRSCG head David Jones in speaking on climate change at this year’s International Advertising Festival.
Now President of the Global Humanitarian Forum, Annan joins David Jones, Global CEO of Havas and CEO of EuroRSCG Worldwide, in a debate hosted by Hervé de Clerck, of the Switzerland-based nonprofit group ACT Responsible (Advertising Community Together, act-responsible.org). The debate will focus on the human face of climate change, and the creative community’s unique role in changing Climate Change to Climate Justice.
In June 2008, ACT Responsible started working for Annan’s Global Humanitarian Forum. Together with Jones, the group created a dedicated communications team to raise awareness of the human consequences of climate change. Working in close co-operation with major non-governmental organisations (NGOs), Annan will call on the Cannes Lions worldwide audience to support this work.
"We hope to involve millions of people in a global movement for a fair resolution to the climate crisis" said Hervé de Clerck.
"This is vital because political leaders will stand up and act only if they feel there is strong public support," said Kofi Annan.
Making a distinction with particular resonance to the industry audience, Jones says, "The fundamental word is actually ‘movement’ rather than a ‘campaign’. Because a campaign is something that you watch, whereas a movement is something that you join and are a part of."
