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Still on the earth-friendly tip, many agency networks have e-mail sign-offs reminding us not to print unnecessarily. Ad agency BBH Asia-Pacific has gone one better, with a downloadable desktop application that uses sound & vision to remind you.
Dreamed up by BBH Asia-Pacific Creative Director Peter Callaghan and Art Director Joseph Tay, who were inspired by the piles of uncollected paper in their own printer trays, “Papercut’ works behind the scenes to send out the sound of a buzzing chainsaw each time you hit CTRL-P. The application is freely downloadable for Mac and PC at papercut.com.sg.
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