MANILA – FWD Life Insurance Corporation (FWD Life), the life insurance business arm of investment group Pacific Century Group, has recently appointed Makati-based creative boutique The Hand Creative as their Digital Agency of Record (AOR).
Founded in 2011, The Hand Creative is an experiential marketing technology with expertise in interactive outdoor media, augmented reality and branded Kinect games. Some of the brands they worked on are Nido, Yamaha, Enfagrow, Yahoo, Rustan’s, Tang and Jack n Jill.
Tasked of producing digital experiences for FWD Life’s web, mobile, retail, and event channels, the agency has hit the ground running with the insurance company’s most recent digital campaigns.
The Life Is campaign is a digital mural containing a collection of photos and 15-second videos from participants who contributed what “Life is” for them. It is part of the FWD Life’s ongoing efforts to encourage living life passionately through sharing visual content online. As this is a multi-channel campaign, different social media platforms were made available to consumers who wish to participate, i.e. Facebook (upload via Facebook app and website – www.lifeis.ph), Twitter, Instagram, and Vine (via hashtag #GetReadyToLive).
The recently-concluded Live to Move health and wellness campaign (visit www.livetomove.ph) aims to promote healthier lifestyle through combined on-ground exercise activities and a mobile rewards system to boost participation. FWD Life partnered with top fitness coaches Jim and Toni Saret in this one-of-a-kind wellness initiative.
Live to Move Grand Festival, the campaign’s culminating event, was held last October 24th at SM By the Bay in SM Mall of Asia. The Festival was attended by thousands of people and was highlighted by a wellness party with DJ Mars Miranda. Attendees enjoyed the activities for free and collected points through the livetomove.ph mobile website. Points were earned by attending events and joining various activities. The points were then converted to raffle entries which then gave consumers a chance to win exciting lifestyle prizes.
The Hand Creative also developed the software for Henri, FWD Life’s Interactive Table. Henri, located at the FWD Connect in Bonifactio Global City, is a 55” Multitouch Touchscreen designed to provide various interactive info-materials to consumers. Henri has information about FWD Life’s brand and the services it offers which multiple users can browse through. Multiple windows containing slideshows, images, and videos, can be rotated, dragged, and resized by using multi-touch gestures. Interested customers can also get soft copies of the content they are reading, by using the “Email me this” function.
