The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and the Advertising Standards Council (ASC) host one of the UK’s most awarded creatives for radio for a one-day seminar this Wednesday, April 22, at the Ateneo Professional School Auditorium at Rockwell, 9am-5pm. Registration at 8am. Tony Hertz gained reputation as an award-winning Creative Director for 14 years with McCann Erickson’s offices in Tokyo, Brussels and England. A radio ad-man at heart, Hertz headed The Radio Operators, a multi-awarded London specialist radio company even before joining McCann Erickson. He is the owner of London-based Hertz: Radio and Other Clever Advertising Ltd., which he launched in 2001 after leaving McCann. The Philippines is only one of 28 countries that Hertz has shared his Radio for Art Directors© seminar. The Rad4Ad© is hailed as one of the most successful workshops at Cannes Lions. Seminar cost is P1,000.00 only. To register, contact KBP’s Nezi Frando at +63 2 815 1990 to 92 or mobile +63 917 568 4500, or email kbp@kbp.org.ph.
