MANILA – Globe Telecom has tapped Domingo “Dong” Ronquillo to join its Postpaid Business Group as vice president for the telco’s Platinum and Roaming businesses.
Ronquillo was formerly vice president and Tattoo Nomadic Broadband Business head.
An alumnus of the De La Salle University with a double degree in Economics and Advertising Management, Ronquillo led the Tattoo Nomadic Broadband Business team for over three years and was accountable for the end-to-end management, P&L, churn, customer experience, and product portfolio and development. He was responsible for tripling nomadic broadband revenues and more than doubling cumulative subscriber base over the last 3 years, making the business segment one of the telco’s key growth drivers and the second largest contributor in incremental revenues for Globe.
On top of leading a highly-profitable business unit, Ronquillo also steered the achievement of several awards and recognitions for Tattoo Nomadic such as Frost and Sullivan Broadband Provider of 2011 and 2012, Stevie Gold Award for the Best Marketing Campaign of the Year in 2012, Stevie Silver Award for the Best PR Activity of the Year in 2012, and Gold Quill Awards for Tattoo Postpaid Personalized Plans and Social Media Program. He was also a recipient of the Young Market Masters Award for Marketing Management in 2012.
In his new role as vice president for Platinum and Roaming, Ronquillo will be responsible for building the Globe Platinum Business unit and growing the company’s high-end business. Globe Platinum will be geared towards providing the best-in-class end-to-end service and aims to be known as the gold standard of service in the industry.
“Platinum and roaming subscribers are some of the most discerning customers so they put a premium on superior service and a delightful experience. Taking this insight, Globe Platinum and Roaming will take customer engagement to the next level with world-class and easy-to-avail offers that best fit the needs and lifestyles of our customers,” Ronquillo shared.
“I look forward to delivering the next act for our high-end postpaid customer base and growing the Platinum and Roaming businesses of Globe by making them significant contributors to total revenues,” he continued.
