MANILA – Globe myBusiness and Google will be hosting DigPH on April 22, the first Philippine digital marketing convention of its kind meant for small and medium-sized Filipino enterprises (SMEs).
The internet giant, Globe myBusiness and Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.
Filipino consumers love using the web for both work and play. But while digital marketing is a compelling channel to engage the, a typical Filipino SME owner is restrained due to tight budgets and a lack of information.
Over 350 entrepreneurs is expected to attend DigPH on Wednesdat at Makati Shangri-La Hotel. Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa, DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat.
In addition, there will be a panel discussion with Google Southeast Asia Channel Sales Head Matthew Heller and Gopher Group COO Talei Wood, to be moderated by AdSpark Director Bela Gupta D’Souza. To learn more about DigPH, visit www.dig.ph.
Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. Through DigPH, we’re giving business owners another innovative way to do business more easily. We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers. We are also sharing affordable techniques to understand customer behavior and build their brand online.”
