MANILA – Globe Telecom hosted a full-day celebration of speed called Globe Slipstream at the Bonifacio Global City (BGC) grounds on August 30. The event hashtags and social media activities, were amplified by Havas Media Ortega’s Socialyse engaging more than 2 billion users on social media.
With the tagline “See Fast, Hear Fast, Be Fast,” Globe Slipstream transformed the BGC grounds into a race track where Lotus F1 Junior driver Marlon Stöckinger held a racing exhibition. The event was a celebration of Stöckinger’s road to F1 and Globe’s latest milestone. As of July this year, Globe has achieved their largest 3G & 4G coverage, enabling its subscribers to browse the internet at a fast connection speed.
The highlight of the event was Stöckinger’s driving exhibition where he zoomed around the BGC grounds with his Lotus WSR race car. The program also featured a Karting Shootout with celebrity drivers such as Dyan Castillejo, Phoemela Baranda, Bea Rose Santiago and Stöckinger himself.
Aside from the racing events, thrilling activities for the entire family were situated in various areas of BGC, such as an WSR race car simulator, interactive booths, speed challenges and a play area for kids with a Mad Science exhibit. To cap off the day’s high-speed activities, an outdoor music festival was held, featuring performances from local and foreign artists, including Up Dharma Down, Yolanda Moon, Autotelic, Dualist Inquiry and Chk Chk Chk.
Socialyse created a social media command center during Globe Slipstream with the objective of ensuring that all social media users, whether at the event or not, could experience Globe Slipstream.
Using Twitter, Instagram, YouTube and Facebook, Globe was able to post real-time updates, post photos and videos of the activities onground, and join social media conversations about the event using the hashtag #GlobeSlipstream.
Through social media, people were invited to share their Slipstream tweets, photos and videos. Globe also called for entries to the Car Capture Challenge on Twitter, which required participants to take a selfie with Stöckinger’s Lotus WSR race car speeding behind them. Another online engagement activity called Race Outfit of the Day (ROTD) challenged users to post their race day outfits. All online challenges made use of the hashtag #GlobeSlipstream.
Those who could not attend the event were given a sneak peek at what was happening onground through a series of same-day edit videos on YouTube and Facebook, which showed the highlights of the event. There were clips showing Marlon Stöckinger’s race car run, the cars at the event, the speed challenges in BGC, the concert, and the celebrities who attended the event. Similarly, photos of the program were posted on Instagram as the activities happened.
A two-hour livestream on YouTube was also conducted to give users at home a real-time look at the event. A special Twitter promo for livestream viewers allowed viewers to show off their knowledge on racing and Globe Slipstream through the hashtag #SlipstreamLive.
As a result of all the social media efforts, all hashtags related to Globe Slipstream successfully generated a total of 2.24 billion impressions from 314,035 mentions, owning the digital space on the day of the event.
Specifically, #BeFastBeGlobe and #GnaYan trended worldwide on August 30.
Globe Slipstream was co-presented by Bonifacio Global City, Bonifacio High Street, Huawei and the city of Taguig. Globe Telecom is an exclusive business partner of Lotus F1.
