GLOBAL – SWITZERLAND, JANUARY 24, 2013 – Luxury brand has launched the ‘Timepieces’ app for iPad to support the new 2013 watch collection at the Salon International de la Haute Horlogerie in Geneva, Switzerland.
AKQA worked closely with Montblanc in defining, designing and developing the app, which also introduces the new Montblanc Nicolas Rieussec Rising Hours timepiece as well as the history and heritage of the brand.
The Montblanc ‘Timepieces’ app showcases more than 40 watches across Montblanc’s six collections, making it the definitive resource for every fan or collector. State-of-the-art parallax scrolling introduces the three main sections of the app: Calibres, Collections and Insights. High-definition images and 3D rendering let people explore the beauty of the watch faces and the intricacy of calibres in every detail. The Insights section allows audiences to scroll through over a century of Montblanc’s dedication to craftsmanship and quality through stories, images and film.
Developed specifically for the iPad app, the True View interactive feature enables Montblanc enthusiasts to measure the width of their wrists and see how a selected watch will look when worn. Audiences are also able to share their favorite watches via social media or use the built-in Boutique finder to locate the nearest Montblanc boutique.
The Montblanc ‘Timepieces’ app is available globally in English for iPad 2, iPad 3 and iPad mini. Download the complimentary app from theiTunes App Store.
An overview of the unique mix of features and functions of the ‘Timepieces’ app:
· True View© allows you to experience how a selected watch will appear on a wrist like yours
· 3D rendering reveals six hero watches and three calibres in incredible detail
· Parallax scrolling presents the mechanical ‘Calibres’, ‘Collections’ and ‘Insights’ sections on the home screen
· Share function lets you share your favourite watch on Facebook, Twitter and via email
· Boutique finder directs you to the nearest Montblanc boutique or authorised dealer
· Exclusive content on Montblanc’s newly unveiled ‘Rising Hours’ timepiece and the 2013 collection
