< width="106" height="45" align="left" src=" globe. " alt="" />In a highly competitive category like that of telcos, brand custodians have to manage the company’s imminent growth and the explosion of new product and service offerings. Globe Telecom has done just that and simplified things for “our public, both inside and out,” according to Globe Telecom president and CEO Gerardo Ablaza in a published news report.
The company unveiled its new brand logo called “Globe Life” which merges all its corporate identities under one Globe brand. Prior to this consolidation, Globe used several brands like GlobeSolutions and Globequest. This rebranding exercise did not affect the company’s corporate structure and its operating units, officials clarified.
The new “Globe Life” logo, the company said, “illustrates the wealth of products and services that Globe offers to enrich their customers. Each icon in the new logo represents not just things Globe offers to day but also those that inspired Globe to innovate.”
The logo was designed by McCann Worldgroup branding discipline partner, FutureBrand, in partnership with Globe Telecom’s creative agency Harrison.
