With the advertising industry looking bright, the Advertising Standards Council seats a new leader for 2010. Named General Manager is A.G. Alcantara. Known to colleagues as Jun, Alcantara started office last January 15.
A practitioner of various fields including marketing research, brand management, sales promotions and special events management, his expertise is extensive. Alcantara has been affiliated with a number of sectors in the advertising trade.
His solid background with Unilever and Asia Brewery put him on the map with clients. However, a couple of years with JWT Philippines made him an agency man, as well.
Arespected member of the academe, Alcantara has been a professorial lecturer in top local universities for more than 15 years.
His past affiliations with PANA, as president for two years; the Advertising Foundation of the Philippines, as Founding Pillar & Director; and the AdBoard, a former Board Member; and the Advertising Content & Regulation Committee, shows his commitment to the well-being of theadvertising industry.
The new GM has been an active panelist of the Advertising Standards Council since it started operations in April 2008.
adobo magazine. The Word on Advertising.
