MANILA – GMA Network Inc. and its marketing arm GMA Marketing and Productions, Inc. won key recognitions at the recently held Philippine Association for National Advertisers PANAta Marketing Effectiveness Awards in Makati.
GMA led the roster of winners from the broadcast industry after bringing home a Gold award in the Advocacy Marketing category (Single Medium) for its “Share the Love” campaign. This one-of-a-kind station ID documented the awarding of 49 out of 403 newly built homes in the GMA Kapuso Village to the typhoon victims of Yolanda in Tacloban.
GMA was the first to provide permanent housing for the survivors. Along with Kapuso personalities, GMA brought the Christmas spirit back through the inauguration event and the first ever Christmas party for the survivors since the disaster.
Winning a Silver in the same category is GMA News TV’s “May Pag-Asa” station ID. The campaign presented stories of hope by revealing little known tragedies and challenges behind the success of the channel’s different personalities.
The Del Monte Kitchenomics (DMK) App which is partnered with a cooking show produced by GMA continues to gain notice as it won a Bronze in the Branded Integrated Program – Tactical (Promotions) category, adding to its string of local and international awards. The DMK Mobile App was further enhanced by introducing the Meal Planner to aid moms in planning and preparing their daily meals.
Kapuso Milyonaryo (KM), the longest-running promo campaign on TV, was an awardee in the Advocacy Marketing – Integrated Program category. KM has given hope and inspiration to viewers through the positive impact it has made in the lives of its winners. To date, KM has already turned 62 individuals into instant millionaires via raffle draws. KM is now on its 7th season and will again give away millions worth of prizes. Its digital iteration, the KM Mobile App, also has its own set of prizes.
The Philippine Association for National Advertisers PANAta Marketing Effectiveness Awards honors the best communication tools in the country.
Photo: (L-R) from PANA, Ms. Digna Santos; from GMA, BJ Camaya, Catherine Diaz, Aileen Young, Philippe Disini, Ms. Riza Garduque, Johanna Jacinto, Armie Herrera; from ClearSight Media Solutions, Mr. Jay Bautista during the awards’ ceremony on May 25 in Makati
