Malaysia – Swedish Home furnishing store IKEA appoints Lowe & Partners Malaysia as their new Creative Agency for the Singapore market. The appointment stems from client’s recognition of excellent work delivered for IKEA over the last five years in Malaysia.
Says Yap Poh Choo, Marketing Communications Manager, IKANO Pte Ltd., “(Lowe) earned (the account) by consistently delivering what matters most, doing great work that works. Lowe’s emphasis is on converting creativity into effectiveness. They demonstrate depth in understanding our brand values and, the IKEA way.”
“The best testimonial of a satisfied client is when they assign the Agency more of their business. Our philosophy of ‘high value ideas’ has merited us the task to further support IKEA’s goals to grow sales and store traffic in Singapore,” says Khairudin Rahim, Managing Director, Lowe & Partners, Malaysia
Lowe has helped deliver strong results for IKEA’s Malaysian store. The Lowe–IKEA partnership resulted in the Malaysian store beating the dual targets of annual sales and store visitors growth. An average +10% yearly increase in store visitors, especially amongst Malays was achieved.
Lowe’s creative work for IKEA Malaysia consistently won prestigious awards including the Malaysian Kancils, Cannes, One Show, Adfest and Spikes.
IKEA Singapore was established in 1978 and IKEA Malaysia in 1996. The brand has further expanded its presence with a second store in Singapore in 2006.
