MANILA – Who says Google AdWords is just for big brands with big budgets?
At close to a million small and medium enterprises (SMEs) are set to benefit from Google’s advertising services. But to date, only 10% have an online presence.
Google Philippines teamed up with the Asian Institute of Management (AIM) to host a workshop called “Maximizing Business Reach through Technology” in a bid to encourage SME’s to maximize the opportunities available for them online to grow their businesses.
“More Filipinos are now increasingly online. That means consumers are constantly on the web searching for the best products and services that will meet their needs,” says Google Philippines Country Manager Ken Lingan. “As a business, you should be there when their consumers look for your services or goods. We’re pleased to say that there are a lot of tools that SMEs can easily use to strengthen their online presence.”
Held last October 8, it was a bootcamp covering digital marketing essentials like Google AdWords and Google Analytics, which are topics that SME’s have barely touched. One of the highlights is the discussion on Micro-Moments.
These are periods when an individual reaches for his phone to quickly research on a product as the I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments of the consumers. It’s during these micro-moments when businesses must be quickly visible to the consumer so that they can be the top-of-mind choice, Google explains.
Winning these micro-moments could drive better results for businesses in mobile-centric Philippines. The 2015 Consumer Barometer Report reveals that 66% of Filipino smartphone users have researched about a product or service on their device. The same reports also found out that 9 out of 10 mobile users searched for local information and 8 in 10 have acted on that information as a result.
“We want to enable Filipino businesses with information that can help them succeed online. With our services like Adwords and Analytics, we are giving Pinoy entrepreneurs the opportunity to be found by consumers at the right time, at the right place. We are also further educating them about groundbreaking ideas such as micro-moments that open up to them the many opportunities they can tap into for their business growth,” Lingan concluded.
