ASIA PACIFIC – November 5, 2013 – Entrants from Asia won 151 statues at the 28th annual London International Awards, with Australia at the top of the heap. McCann Melbourne’s "Dumb Ways To Die" took home three Grand LIAs in Digital, Non-Traditional and Integration at the awards, recently held in Las Vegas.
This year, the total number of statues won by McCann Melbourne exceeded not only any single entrant in Australia, but in Asia as well, LIA said in a press release.
Their awards make McCann Melbourne the most awarded agency in the region. They were also awarded fifteen Gold, seven Silvers and one Bronze LIA for the same work. McCann Melbourne was named LIA 2013 Agency of the Year.
“Entrants from Asia garnered an extremely impressive 151 statues, plus won three Of the Year Awards, including Agency, Radio & Audio Company and Music & Sound Company. The number of statues won represents more than 25 percent of all metal awarded to LIA entrants worldwide across all media. Congratulations to all the winners and I look forward to what you produce in 2014”, said Barbara Levy, President of LIA.
In terms of the ratings for Asia, the table was led by Australia.
Australia = 3 Grand LIA, 18 Gold, 28 Silver, 17 Bronze, 26 Finalists
United Arab Emirates = 1 Grand LIA, 5 Gold, 6 Silver, 7 Bronze, 2 Finalists
New Zealand = 4 Gold, 1 Silver, 1 Bronze, 3 Finalists
Korea = 3 Gold, 3 Bronze
India = 2 Gold, 7 Silver, 8 Bronze, 12 Finalists
Philippines = 2 Gold, 2 Silver, 1 Finalists
Japan = 1 Gold, 4 Silver, 4 Bronze, 3 Finalists
China = 1 Gold, 2 Silver, 2 Bronze, 1 Finalists
Singapore = 1 Gold, 1 Silver, 4 Bronze, 5 Finalists
Thailand = 4 Silver, 4 Bronze, 2 Finalists
Hong Kong = 2 Bronze, 1 Finalists
Taiwan = 1 Bronze
Indonesia = 2 Finalists
Cheil Worldwide wins five statues
Out of the six statues that went to Korea, Cheil Worldwide bagged three Gold and two Bronze statues for its "Bridge of Life" campaign for Samsung Life Insurance. “Bridge of Life” was awarded Gold by the Non-Traditional Jury in Branded Content, Corporate Image and Live Events – Beyond Advertising; the two Bronze Statues were awarded by the Integration Jury and The NEW Jury.
Barbara Levy, President LIA stated, “I would like to congratulate Cheil worldwide on an outstanding accomplishment in winning five statues for the same piece of work across three media.”
Another win from Korea was from HS Ad.
Apart from McCann Melbourne, four other Grand LIAs were awarded this year, including Memac Ogilvy & Mather, Dubai’s win, which was the first ever Grand LIA awarded to an entrant from the United Arab Emirates.
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah – Rescue Radio – The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”.
“Rescue Radio, The Rescue Continues” was also awarded four Gold and two Silver Statues in Radio. They also attained a Finalist in Non-Traditional for the same client.
Radio Jury President Chris Smith, Group Creative Director, The Richards Group stated, “We gave the Grand to the one that saved lives. It’s been proven that they saved several dozen women who were in these situations who called and they rescued them. It was so brave on so many levels. It felt important, capital “I” important and it elevated our medium.”
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