PHILIPPINES – Grey Group AMEA has announced leadership changes with the appointment of John Tenchavez Lucas as the new CEO of Campaigns & Grey (C&G) Philippines whilst Jose Carlo (Boboy) Consunji will be taking on the role of Non-Executive Director at Campaigns & Grey (C&G).
Consunji, who has led the agency since 2015, has been responsible for initiating the digital transformation of the organisation as well as added services such as Shopper Marketing, Product Activation and PR. He has also attracted new talent which swiftly resulted in new business wins of several brands including Wyeth, Coca-Cola and Shell, among others. Under his leadership, other notable clients such as – Sanofi, Tim Hortons and Smirnoff Mule also joined the agency roster. In addition, C&G remains as the only Philippine agency that does regional work for P&G.
A well-respected member of the advertising community, Consunji has represented Grey in the local industry by serving as a member of the Ad Standards’ Council for the last four years and also as Chairman of the Technical Committee.
John Tenchavez Lucas, the newly named CEO, is an industry veteran with over 25 years of experience and was previously Chief Growth Officer, DDB Group Philippines (DDB, Tribal Worldwide Philippines, Agile Intelligence, Ripple8 PR & Touch XDA). He will work closely with Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa, to drive the ongoing digital transformation of the company, be responsible for the agency’s continued business growth as well as oversee the deepening of C&G’s creative offerings and processes.
“I would like to take this opportunity to thank Boboy for all his hard work and efforts throughout his time as CEO and wish him the best in his new role. John brings with him a tremendous track record of success as the new CEO of Campaigns & Grey Philippines,” says Singh. “He is a dynamic, results-oriented leader with extensive knowledge of our industry and, as such, his appointment is a clear signal of our ambition to continue to aggressively pursue growth and digital transformation in the Philippines.”
Lucas moved to DDB in 2008 to establish Tribal DDB Philippines. He led his digital team in creating innovative digital campaigns for Smart Communications, PLDT-Smart Foundation, United Laboratories, Maybelline. He also worked with the regional Tribal DDB-RADAR team (social media consultancy) for the development of Smart Communication’s social media strategy and programs. Lucas quickly rose through the ranks and in 2013, was named Group Managing Director and Chief Marketing Officer, DDB Philippines and Tribal Worldwide.
During his time there, he played an instrumental role in developing the digital knowledge and capabilities of DDB Philippines, incorporating social media insights to the strategic planning process, and adding the following accounts to the network’s creative portfolio; Jollibee Food Corporation-Mang Inasal, SMART Communications, PLDT, J&J digital (premium beauty products) and Cignal. He was also lauded for his key role in the country’s win of the hosting of the FIBA Basketball World Cup 2023.
Prior to DDB, Lucas headed up Client Services and New Businesses in his role as Vice-President – Client Service Director, at DRAFTFCB (2004-2008). Here he spearheaded the strategic communications plan for the Talk ‘N Text re-launch, undertook the Anchor 1+ clinical test launch, and led the local agency team in regional planning activities for Anlene Hi-Calcium Milk. He also worked with numerous other clients including; Smart (Talk ‘N Text and Addict Mobile), SM Mall of Asia, San Miguel Corporation and Fonterra Brands.
“I have been impressed by Grey as a global creative powerhouse and I’m excited to lead a strategic and digital-focused Campaigns & Grey,” said Lucas. “We have a great team and I want to ensure that we deliver the innovation and creativity that will drive the growth of our clients’ brands and businesses.”
Lucas is also a board director of the Association of Accredited Advertising Agencies of the Philippines (4As), where he is the director for programs and sports. This is his second term as 4As board director. He was also elected to serve the industry in 2012-2014. In addition, he is a panelist for the Advertising Standard Council of the Philippines (ASC).
