The Gunn Report, which tallies major creative awards worldwide, released its 2008 rankings yesterday. As expected, top winners were Fallon London’s Cadbury ‘Gorilla” for TV, and Saatchi & Saatchi NY’s Tide Ultra “Stains Don’t Stand a Chance’ for print. A new category, “All Gunns Blazing”, named Leo Burnett Sydney’s ‘Earth Hour’ the most awarded integrated campaign.
Asian agencies surged in the rankings this year, dominating print, placing at #5 for TV and #1 for interactive. In print, the most awarded campaigns were from Ogilvy Bangkok and Singapore, Lowe Bangkok and TBWA China. Leo Burnett Malaysia’s ‘Tan Hong Ming’ TVC for Petronas was #5 among the most awarded commercials. In interactive, Asia got only one entry, but it was #1: Projector Tokyo’s ‘Uniqlock’.
Asia is also home to the world’s most awarded director, Thanonchai Sornsrivichai of Phenomena, Bangkok.
