MANILA – Heineken, the world’s #1 International Premium Beer, has made its way to the shores of the Philippines and we couldn’t be more excited! Known for its iconic green bottle and the smooth, refreshing gold liquid that it contains, Heineken is also known for its creation of beer experiences that are meant to excite and surprise the consumer.
Heineken launch event in Manila
The official launch event for Heineken, held at the World Trade Center, spun the Heineken “Open Your World” message into an engaging experience for Filipino’s to live beyond their boundaries, inspiring them to open up to new places, new people and new experiences.
This unique launch event featured bar setups from iconic locations around the world (Amsterdam, Tokyo, New York, Rio De Janeiro, and Ibiza) with guests getting a real sense of what it would be like to have an ice cold Heineken beer in one of these cities. This was coupled with unique entertainment and food from each location; from break-dancers from the streets of Brooklyn to a Sushi chef serving up fresh fare to the guests, among others.
In opening the world to the Philippines, Heineken stands by their belief that the world is packed with possibilities and opens fresh connections for Filipino consumers that can potentially enliven and thrill them.
The event was attended by a myriad of guests ranging from artists to Radio DJ’s, sportsmen to industry titans and ABHP’s very own employees who were excited to be bringing this flagship product to the Philippines.
The World’s #1 International Premium Beer
Present in 192 countries the world over, Heineken is truly the world’s beer. First brewed from humble beginnings in Amsterdam in 1864, the Heineken brand, as we know it today, was born in 1873 and has grown to encompass the globe, with its familiar green bottle and smooth, refreshing taste.
From the Netherlands to Brazil, South Africa to the Solomon Islands, Heineken is now proud and excited to have the opportunity to engage with Filipinos and provide them with a high quality beer.
Emphasis on Quality
From the mid-19th century to today, Heineken has been brewed with the same passion – every batch of beer put under rigorous quality checks so that consumers only get the best. Everywhere in the world, Heineken is brewed with the same recipe, great care, high-quality ingredients and standardized process. Its pure, natural ingredients which consist of malted barley, water, hops and its unique A-Yeast make for the rich balanced taste that has distinguished every single Heineken since day one.
Over the years, Heineken’s master brewers continue to perfect their craft, and are totally uncompromising on quality. While Heineken constantly serves as the catalyst to opening up new experiences, it is this belief and emphasis on quality that has stood them in good stead.
Engaging consumers through Global Platforms
Heineken’s global platforms enable the brand to reach and engage with its consumers on every level. The hallmark of its long and successful relationships with the UEFA Champions League, Rugby World Cup, James Bond, Formula One and numerous music festivals is a passion for Heineken to excite its consumers at these various touchpoints and more!
Central to these partnerships is a clearly articulated and compelling “responsibility” message that reflects the Heineken personality and values.
As Heineken opens the world to Filipinos, there will be a constant flow of unique innovations entering the market that enable them to explore new experiences they constantly seek, while pushing the boundaries in the beer category to delight local consumers with the perfect product experience.
World Class Marketing
By winning the Cannes Lion for Creative Marketer of the Year, first in 1995 and then in 2015, Heineken typified it’s presence as a key player that looks to constantly excite and surprise consumers. Over the years, Heineken has used its global partnerships along with other unique local collaborations to bring an array of exciting TV commercials, digital campaigns and on the ground executions to the consumer, and the brand hopes to do no less with its introduction to the Filipino market.
Enjoying Heineken Responsibly
As a leading brewer in the world, Heineken is committed to using the brand to reinforce the positive role of beer in society when consumed responsibly.
Heineken strengthens its brand by creating effective and inspiring communications while ensuring that the brand sets the highest standards for ethical behavior and corporate responsibility.
Furthermore, Heineken believes that because it is the world’s #1 international premium beer brand, it has both the opportunity and the responsibility to make moderate drinking aspirational.
As an industry leader, Heineken implements a consistent, effective approach to encouraging responsible attitudes to alcohol and actively discourage abuse. In the past, Heineken has launched a myriad of campaigns, tying up with Armin Van Buuren for their “Dance more drink slow” campaign and most recently through their global tie up with Formula One and the “When you drive, never drink” outreach.
