MANILA – HERSHEY, maker of the well-loved HERSHEY’S Milk Chocolate has been bringing smiles to people the world over for 115 years. Today, HERSHEY is inviting all its fans to join HERSHEY’S Happygrams: a fun and exciting social media campaign that promises to do what its famous chocolates do best: to make our everyday moments better.
Launching in the Philippines on Facebook, Instagram and Twitter, HERSHEY’S will be using real-time marketing to identify the ups and downs of our everyday moments and then respond with Happygrams – fun and delightful messages written on the iconic HERSHEY’S Milk Chocolate bars. Think of Happygrams as virtual HERSHEY’S Milk Chocolate given by a friend, to help perk up a dull moment, or make a good day even better.
Know someone who could use a smile? You can help HERSHEY’S spread smiles online by creating your own Happygrams at www.hersheyshappygrams.com to send to friends to brighten their day. You’ll even get a chance to have your own words printed on real HERSHEY’S Milk Chocolate bars, which will soon be available at selected stores!
“HERSHEY has always been about brightening people’s day,” says Paolo Gonzales, Head of Marketing Asia South for HERSHEY. “This is the brand’s first digital campaign in Asia South and lets us make everyday moments better. The use of social media provides a fantastic opportunity to engage with the millions of Filipinos who love HERSHEY and brings to life the brand promise in a delightful new way.”
The HERSHEY’S Happygrams campaign will run until January 31, 2016.
