The International Institute of Digital Marketing (IIDM) is set to start its digital marketing analytics track on March 31, allowing digital marketing students and professionals to better understand the practice of analytics.
“We need Big Data Analytics to compliment the Big Data Revolution happening today,” said Hans Roxas Chua, program director of IIDM.
“It’s more than technology, it’s a new way of thinking,” Chua added. “Big Data Analytics is too complex, too disorganized to be handled by traditional tools. But if it is done right, it will help companies understand better their customers, find hidden opportunities, even help government to better serve citizens and mitigate fraud.”
The course will be done through a series of weekly interactive webinars, which can be viewed live, or recorded and uploaded on IIDM’s learning management system.
Lecturers include top industry heads from around the world. They are Tribal DDB head of digital performance Peach Natividad, Team Planu vice president for external affairs, ETP International country sales director Matthew Edmunds, iSentia-Brandtology senior client relations executive Jonathan See, Spiralytics co-founder and managing director Jimmy Cassells, GroupM Knowledge & Business Science director Nicco de Jesus, and Mobext Asia-Pacific head Arthur Policarpio.
For more information, visit www.imadigitalmarketer.com, or contact the IIDM’s Certified Digital Marketer Program at 927-0096 or 0928-5065382.
